What’s in a name? Would a MacBook Air by any other name feel as light? Actually, maybe not. In the consumer electronics world, perception matters, and if you give your product a stupid name, you can create confusion or, even worse, lose the respect of your potential customers.
While we’ve seen some good product names and others that were just forgettable in 2013, these 10 products left us scratching our heads and wondering, “what were they thinking?”
Release the Kraken! This pair of headphones is named after not one, not two, but four unrelated things. We know that Razer is the brand name that invokes images of a blade, that the Kraken is a creature from Greek mythology and that a hooligan is someone who gets into drunken brawls at soccer games. But what the heck is an E-Panda? Is it a panda that’s addicted to ecstasy?
Officially, E-Panda is the nickname of Bruno Mars’ brother and drummer Eric Hernandez, but how many people actually know that? And how many actually care?