Step 1: Take a gadget to scan a barcode in a magazine. Step 2: Connect the USB device to your PC to direct you to a website. Step 3: Wonder why you didn't just type the URL in your browser. The likes of Wired and Forbes supported this wacky idea for a while, and many subscribers received the device for free to encourage usage. But that wasn't enough to prevent the CueCat from being put to sleep.