Windows Tablet Demand Will Surge in 2014

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Windows may be trailing Apple and Android when it comes to the U.S. tablet market, but that could all change in 2014, according to one analyst. Windows-powered slates are expected to own the enterprise tablet market this year, especially in those businesses with bring-your -own device, or BYOD, policies.

“The tablet in the enterprise is theirs to lose,” said Andrew Borg of Aberdeen Group.

MORE: Why 2-in-1 Laptop-Tablet Hybrids Are Flopping

While Apple largely dominated the enterprise market in years past, Windows tablets have an advantage in that business users can run the same software they do on laptops, such as Microsoft Office.  The prediction comes just after a report from Gartner said that the worldwide tablet market is expected to grow by 47 percent in 2014, while PC shipments are projected to remain flat.

Part of this growth is said to come as Windows 7 PCs are phased out, since Windows 8 tablets are priced lower than laptops. Microsoft could reach 90 percent of the BYOD market in 2014, which is a jump from the 75 percent it already owns, Borg predicts.

The Windows 8 operating system was received with criticism and  complaints when it launched in October 2012, and Microsoft has been issuing updates to the touch-centric platform ever since. The first significant update to the OS came when Windows 8.1 was released near the end of 2013, bringing a more streamlined app menu and an improved Windows store among other additions. Rumors suggest that Microsoft will tie its Windows Phone, desktop software and Xbox ecosystem more closely in a future update codenamed “Threshold.”

AUTHOR BIO
Lisa Eadicicco
Lisa Eadicicco
Lisa has been reporting on all things mobile for Laptopmag.com since early 2013. When she’s not reviewing gadgets, she’s usually browsing patent databases or interviewing experts to track down the hottest tech trends before they even happen. Lisa holds a B.A. in Journalism from SUNY Purchase and has contributed to The International Business Times, The New York Daily News and Guitar World Magazine.
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  1. Loren Says:

    While Surface Pro 2 is a great super Netbook / PC, I fail to see it as a tablet at two pounds of weight. The iPad Air is a tablet. If a person needs Windows, there are many ultrabooks which would make more sense.

    Microsoft Apps Store now has some good apps, but really is far away from achieving the level of Apple.

    As for Surface, the $299 deal for 64GB Surface is not bad, but we are not talking top spec processor, screen and app ecosystem. Thus you get what ya pay for. The Surface Pro 2 seems overpriced. Bring the Pro 2 down to $599 and it will look like a better deal on this Netbook.

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