Windows Phone to Grow Faster Than Android, iOS Through 2018

 1393427404 620x400

While Samsung’s new Galaxy S5 and Apple’s iPhone 5s continue to compete for America’s hearts and wallets, the market’s number three operating system has not thrown in the towel. A new smartphone shipment forecast by IDC indicates Windows Phone will grow the fastest among leading operating systems. Android is expected to retain its lead as the most popular OS, while iOS comes in second. 

Windows Phone has faced significant difficulty gaining traction in the smartphone market, but IDC believes the OS has potential for speedy growth. That’s at least in part thanks to continued support from Nokia and the addition of nine new Windows Phone partners, mostly from emerging markets. Since smartphone shipment growth is projected to decline in mature markets such as North America, Europe and Japan, targeting new markets gives Windows Phone a fighting chance.

MORE: 5 Reasons the iPhone 5s Beats the Galaxy S5

Along with the anticipated dip in smartphone shipment volumes, IDC also expects the average selling price of handsets to fall from $335 in 2013 to $260 in 2018. According to the estimates, the average iPhone will cost $610 in 2018 (down from a projected $649 in 2014), Android phones will cost $202 (2014: $247) and Windows phones will cost just $195 (2014: $265). Apple, unsurprisingly, is expected to retain a premium price for its popular devices, leaving room for Android and Windows phones to battle it out in emerging markets with more attainable price points.

Cherlynn Low
Cherlynn Low
Cherlynn joined the Laptopmag team in June 2013 and has since been writing about all things tech and digital with a focus on mobile and Internet software development. She also edits and reports occasionally on video. She graduated with a M.S. in Journalism (Broadcast) from Columbia University in May 2013 and has been designing personal websites since 2001.
Cherlynn Low on
Twitter Google+
Email* (will not be published)
*Indicates required field
Submit Comments

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options