The leading mobile devices come preloaded with plenty of manufacturer exclusive apps, but Windows PCs just come loaded down with crapware rather than useful apps. PC vendors should learn from Samsung, which builds a ton of powerful software into its mobile devices, with functions ranging from the note-taking S Note to the innovative Galaxy Beam to neat camera features like Share Shot.
OEMs should not only work on supplying their own software titles, but they should license and preload key features that users need, like an office suite, photo- and video-editing software and a really good email client. Microsoft could help here by making it cost effective for OEMs to preload a non-trial version of Office. If not, there are plenty of other software publishers. The selling point for consumers: pay one price for your notebook and get all the functionality you need, right out of the box.