Video: Polaroid PoGo Printer in Action

Everyone knows Polaroid, but it’s not a brand most people associate with digital photography. Now the company is making a splash in digital imaging with its new PoGo Instant Mobile Printer, which prints via Bluetooth or PictBridge.

What makes this printer special, though, isn’t its connectivity options, but the fact that it prints without ink. It’s the first commercial product to utilize ZINK technology (short for zero ink), whose proprietary paper contains heat-activated crystals that turn different colors when exposed to heat. Because it doesn’t use any ink, it’s smaller than any other mobile printers we’ve seen; it’s about the size of a digital camera, only longer.

Now that I’ve got the “how it works” bit out of the way, check out the video to see the PoGo in action, and stay tuned for our full review.