Video: Mattel Apptivity Line Pairs Hot Wheels Cars with iPad Game

If we had to identity the biggest trend at this year’s Toy Fair, it would without a doubt be appcessories. These gadgets that interact with mobile devices make gaming on a tablet all the more fun by taking the action beyond a slate’s 2D display. The frontrunner in this category appears to be Mattel, which had its Apptivity line on display at Toy Fair today.

The company’s Apptivity Action games consist of toys and an iPad app; kids use the physical toys to play the app game–the iPad recognizes the toy thanks to Mattel’s patented “Active Touch” technology. The Apptivity line will include several popular titles such as Angry Birds, Fruit Ninja, and BATMAN The Dark Knight Rises, but the game on hand at the show was the $19.99 Hot Wheels.

Using the two included Hot Wheels cars, kids can play three different racing games on the iPad’s screen. Gameplay is intuitive; you just move the car along the track on the iPad’s screen. At least based on the demo we saw, this looks like a blast. See for yourself in the video below. The Hot Wheels Apptivity set will go on sale in May.

Email* (will not be published)
*Indicates required field
Submit Comments

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options