What Tumblr Is and How To Use It: A Practical Guide

How To Promote Your Blog on Tumblr

Recently, Tumblr got rid of their Directory and replaced it with two new features: Explore and Spotlight.

Tumblr Spotlight Page

Spotlight is the most similar to the old Directory as it’s a place where Tumblr staff highlights the best blogs in specific categories. However, unlike the old Directory, users can’t submit their favorite blogs, anymore. To get listed, you’ll have to catch the attention of the staff and get an invite. There are ways you can get your blog noticed without being on the Spotlight page, though.

Tumblr Explore Page

The Explore page is an ever-changing list of what’s new and hot on Tumblr based on tags. If you add popular tags to your posts (appropriately, of course), they may show up on the Explore page. As Tumblr users can now browse by tag and track the tags they like most, anyone can stumble across a new blog they love. To tag posts:

  1. Tag a Tumblr postOn any Create A Post or Reblog page find the tags box on the right sidebar.
  2. Type in any word or group of words, then type a comma to close a tag. Once you start typing, tag suggestions will pop up below the box, but there are no limits on tag text.
  3. Once you submit, tags show up at the bottom of the post. Popular tags on the Explore page may get a special highlight.

Tumblr Tips

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  1. Jesse B Andersen Says:

    Some of Tumblr’s templates look really amazing… That was about the only thing I liked about it. I just didn’t see clear advantages over other services like Blogger.

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