Toys R Us Outs the Kid-Friendly $150 Tabeo Tablet

Between the Internet, comparison shopping apps and increasingly cut-throat big box competition, it’s becoming hard for physical retailers to stand out and thrive. (Just ask Best Buy.) Offering exclusive products is one way for stores to differentiate themselves, and Toys R Us is doing just that with its newly announced Tabeo Tablet, a $150 tyke-friendly slate that will only be available at ToysRUs.com and Toys R Us stores around the country.

The 7-inch tablet comes with “nearly” 10 educational apps and 20 games preloaded, including top titles like Angry Birds, Fruit Ninja and Cut the Rope, while an additional 7,000 apps will be available via the carefully curated Tabeo app store. A handful of books and entertainment-type apps — think cameras and cooking instructions, not Netflix — will also be included on the device.

The Tabeo’s hardware is in line with its wallet-friendly price. The tablet includes a 1-GHz processor, 1GB of RAM and a 800 x 480 screen resolution. Micro-USB and -HDMI connections are onboard, while the 4GB of internal storage can be bolstered by an additional 32GB with the help of a Micro-SD card slot. It’s all running on a modified version of Android 4.0 ICS.

Toys R Us’s Tabeo doesn’t exist in a vacuum, however. The child-focused tablet niche is already being filled by competitors like LeapPad, Nabi, Meep and Kurio, as well as the $130 Archos Child Pad… a tablet that bears a striking resemblance to the Tabeo, from the front-side speakers and overall design right down to the hardware specs.  Several of those manufacturers have already dropped the prices of their tablets to meet the Tabeo’s $150 price point.

Interested? You can preorder a Tabeo online right now, though the tablets aren’t expected to ship until October 1st. The Toys R Us press release says that the slates won’t start popping up in brick-and-mortar locations until October 21st.

Via Wall Street Journal




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  1. Laptop Drop Says:

    I believe these are long past due. In the past, we have been setting up older laptops with Ubuntu running on them and giving them to kids to play on. Since we do a lot of tech support, parents kept asking for a way to have a pc just for the kids to play on.

    The only draw back I have had with that was the power plugs being broken off. I wish more had the magnetic type of jack like Macs do.

    The $130 price point is really affordable, so I think these will do well. Especially around Christmas time.

  2. Fredo Says:

    tabeo And childpad are the same thing. toysrus has subcontracted archos to build the Tabeo. Warranty of the Tabeo is handled by archos…

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