Wildfire, like Hootsuite, is geared more toward social media marketing professionals. The service offers a host of enticing features including a page manager, messenger and promotions tool. In addition to the standard messaging features, users can create custom landing pages for their Facebook pages, social promotions such as contests and coupons and gauge user engagement through the service's analytics manager.
Wildfire also allows you to post entire photo albums and Flash-based items to your account. The services scheduler is also extremely effective, allowing you to schedule updates for each of your social networking accounts and view them all from one dashboard based on their scheduled posting time.