Qualcomm is the latest tech company to confirm it has entered the smartwatch race. Its newly unveiled Toq watch syncs with your Android smartphone to deliver notifications, and the company says its working on iOS compatibility as well. The watch is expected to hit store shelves in October and will cost around $300.
The Toq runs on Qualcomm’s operating system and uses the company’s low-power sunlight-readable display known as mirasol. This is similar to e-ink, but it differs in that it can produce colors and can run video. To keep the device thin, Qualcomm placed its battery in the clasp of the watch band rather than in the watchface itself. It runs on a 200 MHz Cortex M3 processor to extend battery life as well. Qualcomm hasn’t mentioned specific apps that will be available for the Toq, but we’re expecting to hear more about that as October approaches.