With many consumers purchasing tablets rather than upgrading their old notebooks, Intel created a new product category designed to make laptops more appealing to the masses. Dubbed Ultrabooks, this new class of notebooks is designed in the mold of Apple's super-svelte MacBook Air: thin, light, fast booting, and long lasting. Intel even created a $300 million fund to help companies develop new, smaller components and other technologies that benefit the Ultrabook.
The first generation of Ultrabooks launched this past fall with notable contributions like the ASUS ZenBook UX31 and Toshiba Portege Z835, but while these devices looked good, none of them matched the speed or usability of the Air. We expect to see a whole new generation of Ultrabooks based on Intel's upcoming Ivy Bridge platform in 2012 and analysts expect Ultrabooks to make up 40 percent of the notebook market by 2015.