Keeping track of all the conversations about your business can be overwhelming for one person. This next set of tools will help you keep tabs on who’s talking about your business and draw insights from what they’re saying.
This must-have tool for small businesses offers a comprehensive overview of your Twitter habits. Simply enter your Twitter handle and TweetStats will give you a visual breakdown with graphs and charts. The report includes how many times a month you tweet, the times you tweet the most, who you reply to frequently, and who you retweet most often.
Why is this important? You’ll need these results to compare and contrast the ROI of your Twitter investment. Did you also see an increase in sales based on how frequently you tweet? What happens when you don’t say as much on Twitter? What times are your peak hours for replying to others? Who are you talking to the most? The answers to these questions will help determine how to evolve your social networking strategy.
Radian6 is a featured-packed tool, perfect for small businesses that have a high amount of traffic or a large amount of press mentions. This tool takes the load of tracking online conversations off your shoulders and into its monitoring and engagement platform. By searching more than 150 million sites and sources, the Radian6 dashboard finds web conversations about your business for you. That data is then analyzed, allowing you to drill down into a vast amount of information. With Radian6, you’ll spend more time gaining insights from web conversations and less time plowing through a sea of tweets.
Because Twitter operates in never-ending real time, it can be difficult to keep up with mentions of your business on the go. TweetBeep can track and send mentions of your product, business, and even your blog directly to your inbox.
The free version of TweetBeep is limited to five keywords and 50 e-mails a day. However, for $20 a month, you can track up to 200 keywords and set 15-minute, daily, or hourly alerts maxing out at 1,000 notifications. TweetBeep also offers 25 keywords and 50 keywords for $5 and $10 a month, respectively. This a great Twitter tool for businesses that have just begun building their online presence.
Looking for customers talking about you locally? Monitter allows you to set a zip code, radius, and keywords (your business’ name) and track the keywords’ mentions in real time. You can track several columns of keywords and pause the flow of results on the site or grab the RSS feed to track results from your RSS reader. All in all, Monitter is a smart web app for local businesses looking to make a name for themselves.