Top 10 Things Tim Cook Revealed About Apple
The Surface Tablet is Confusing
From Businessweek: "What I see, for me, is that some of (Apple's competitors) are confusing, multiple OSs with multiple UIs. They steer away from simplicity. We think the customer wants all the clutter removed. We want the customer to be at the center of everything. I think when you start toggling back and forth between OSs and UIs, etc., I don’t think that’s what customers are looking for."