Tim Cook Likes Getting Emails
Most CEOs are highly insulated and would shudder at the thought of fielding thousands of emails from end users. Tim Cook considers it a sign of just how much Apple products resonate with customers.
From Businessweek: "Just like we’re sitting down at this table today, I get e-mails all day long, hundreds, thousands per day from customers who are talking like you and I are talking, almost like I’ve gone over to their home and I am having dinner with them. They care so deeply about Apple they want to suggest this or that or say, “'Hey, I didn’t like this,' or, 'I really love this,' or tell me that FaceTime has changed their lives.
"But the point is they care so much they take the time to say something. It’s not a letter like you might think is written to a CEO. It’s not this formal kind of stuff. It’s like you and I are having a discussion, and we’ve known each other for 20 years, and I want to tell you what I really think. I love it. I don’t know if there’s another company on earth this happens with. It’s just not people from the U.S. These are people from all over the world. I look at it, and I go, 'This is a privilege.'"