Top 10 Things Tim Cook Revealed About Apple
If you have a VP of Innovation, You’re Doing it Wrong
Several startups (and even a few larger companies) have started hiring "VPs of innovation" to direct the creative vision of their company. But is it a good idea to put the burden (and honor) of your company's innovation on a select few? Only if you want your business to flounder, says Cook.
From Businessweek: "Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door. (Laughs.)"
Image: "The Chubby Light Bulb" by Bes Z/Flickr
From Businessweek: "Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door. (Laughs.)"
Image: "The Chubby Light Bulb" by Bes Z/Flickr
     |
     |
 |
Featured Sponsor
December 6th, 2012 at 11:03 pm
I think he’s getting ahead of himself on the TV statement, if Apple were to ever release a TV it’d probably retail for $2000+ so whether or not it’s innovative, it’s still not affordable to everybody and therefore, not that innovative?