Where Steve Jobs' was fiery, Tim Cook is even-keeled, which leads some to question his passion. Cook says nothing could be farther from the truth.
From Businessweek: “I would say that the person you read about is robotic. There are some good things about that, perhaps. (Laughs.) Discipline comes to mind. But it sounds like there is just no emotion. People that know me, I don’t think they would say that. I certainly am not a fist-pounder. That isn’t my style. But that and emotion are two different things. One is just a way of expressing it, basically.”