Top 10 Things Tim Cook Revealed About Apple
Dec 6, 2012 12:28 PM EDT by Brad Chacos, LAPTOP Contributor It’s no secret that Apple likes to keep things secret. The company’s aversion to disclosure is legendary — as are the swift punishments handed out to any Apple employee foolish enough to open his mouth and break omerta.
Tim Cook’s reign at the top has proven just as tip-lipped as Steve Jobs’, but Apple’s new CEO recently sat down with both NBC’s Rock Center and Bloomberg Businessweek to discuss his first year on the job in a pair of surprisingly lengthy interviews. Apple’s decision to partially transfer Mac production to the U.S. may have been the big news, but Cook also shed light on rarely talked-about aspects of both his company and his personal life. Here are the juiciest tidbits.
iOS and OS X Will Be Seamless, Not the Same
When Microsoft blended a touchscreen tablet interface with the classic desktop in Windows 8, many observers said the company was following in the footsteps of Apple, which recently added several iOS-esque features to OS X. Don't expect Apple to continue Microsoft's "One OS to rule them all" strategy, however.
From Businessweek: "We don’t subscribe to the vision that the OS for iPhones and iPads should be the same as Mac. As you know, iOS and Mac OS are built on the same base. And Craig has always managed the common elements. And so this is a logical extension. Customers want iOS and Mac OS X to work together seamlessly, not to be the same, but to work together seamlessly."
From Businessweek: "We don’t subscribe to the vision that the OS for iPhones and iPads should be the same as Mac. As you know, iOS and Mac OS are built on the same base. And Craig has always managed the common elements. And so this is a logical extension. Customers want iOS and Mac OS X to work together seamlessly, not to be the same, but to work together seamlessly."
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December 6th, 2012 at 11:03 pm
I think he’s getting ahead of himself on the TV statement, if Apple were to ever release a TV it’d probably retail for $2000+ so whether or not it’s innovative, it’s still not affordable to everybody and therefore, not that innovative?