Top 10 Tech Fails of 2012
Most Sexist Tweet Award: ASUS at Computex
At this year’s Computex in Taiwan, ASUS tweeted a picture of its Transformer AIO with the caption, “The rear looks pretty nice. So does the new Transformer AIO.” Trouble was, the photo also highlighted the backside of a young woman who was showcasing the Transformer.
After understandably receiving tons of backlash, ASUS deleted the tweet. Then Digital Marketing Manager Tim Smalley released an apology, blaming a third party that had access to the company’s social media accounts. ASUS also sent out an apology tweet, but that didn’t stop the negative social media buzz.