More than 50 percent of Facebook users follow two to five brands, according to a recent study by GetSatisfaction. To help you strategize how to make your company’s Facebook presence addictive and compelling, we’ve gathered 10 of the most successful brands, based on the engagement of their audience. Then check out our 29 other tips and tricks for becoming a Facebook master.

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BEST BUY (4,723,764 FANS)

The big-box retailer runs Facebook contests that require users to generate and post videos. Not only can you go shopping on Facebook, but you can ask your friends for advice. In the end, clicking Shop Now takes you to www.bestbuy.com, but by using Facebook, the retailer engages customers on its own turf.