Sony is treating 2013 as a rebirth year for the company, and it's easy to see why. The PlayStation 4 launch could provide a huge boost for the brand, a console with plenty of mobile and cloud gaming potential. The perennial Apple and Samsung also-ran has unified its mobile strategy with the Xperia line, which includes not only the world's thinnest tablet in the Xperia Tablet Z but the Xperia Z phone. The slick, water-resistant handset impressed enough to earn a Best of CES Award from LAPTOP.
However, early reviews of the international version of the phone are mixed, praising the design and camera but lamenting relatively short battery life. I also don't think Sony is going far enough with mobile-PS4 integration; its phones will be able to access some PlayStation services and serve as a dashboard, but mobile gameplay will be largely limited to the struggling Vita. I would suggest that Sony offer its Music and Video unlimited services for free to play up its ecosystem.
Outlook: It remains to be seen if a much-improved Sony phone will make enough of a splash.