The news keeps getting grimmer for HTC on the financial side. The company just announced a 44 percent drop in revenue, and its share of the smartphone market dropped from 10.3 percent in 2011 to 4.6 percent in 2012. HTC CEO Peter Chou blamed most of this downward spiral on ineffective marketing. Can the HTC One save the day?
The One certainly has a lot of potential, sporting a very Apple-like aluminum design and a first-of-its-kind Ultrapixel camera. The handset even doubles as a TV remote. Unfortunately for HTC, Verizon Wireless hasn't decided to carry the phone (at least not yet). And while the HTC Windows Phone 8X gave the Nokia Lumia 920 a run for its money, it accounts for a mere 3 percent of Windows Phone users worldwide, according to AdDuplex.
Outlook: The HTC One will need to be a monster hit for the company to even stay in the game. To me, though, it looks more exciting than Sony's flagship Xperia Z.