No respect. They get no respect. No matter how many great products some tech companies produce, they just don’t get all the love they deserve from consumers, or from many of my colleagues in the press. As tech journalists and consumers adore Apple, gush about Google and celebrate Samsung, these tech enthusiasts also need to remember seven other innovative companies, all of whom deserve more attention for their innovations.
Sony's phones have a unique design language that's neither plasticky nor a rip-off of Apple. The design philosophy adds innovative accessories like docks that turn your phone into a home entertainment center or NFC speakers that activate like magic when you tap them with your handset. The new Xperia Z phone looks amazing and can sit submerged in water for 30 minutes while playing your music.
So why doesn't Sony Mobile get any love? For some reason, the company seems to have difficulty distributing and marketing its products to the masses. Both during its failed marriage to Ericsson, and now afterward, Sony's best products either haven't appeared on major U.S. carriers or they've shown up several months late and on only one of the Big Four. Even now, the Xperia Z has been available in Europe for weeks, with no U.S. release date in sight. Perhaps Sony needs to go back to school to study the U.S. market.