The Rodney Dangerfields of Tech: 7 Brands That Deserve More Respect
Mar 18, 2013 05:07 PM EDT by No respect. They get no respect. No matter how many great products some tech companies produce, they just don’t get all the love they deserve from consumers, or from many of my colleagues in the press. As tech journalists and consumers adore Apple, gush about Google and celebrate Samsung, these tech enthusiasts also need to remember seven other innovative companies, all of whom deserve more attention for their innovations.
Sony Mobile
Sony's phones have a unique design language that's neither plasticky nor a rip-off of Apple. The design philosophy adds innovative accessories like docks that turn your phone into a home entertainment center or NFC speakers that activate like magic when you tap them with your handset. The new Xperia Z phone looks amazing and can sit submerged in water for 30 minutes while playing your music.
So why doesn't Sony Mobile get any love? For some reason, the company seems to have difficulty distributing and marketing its products to the masses. Both during its failed marriage to Ericsson, and now afterward, Sony's best products either haven't appeared on major U.S. carriers or they've shown up several months late and on only one of the Big Four. Even now, the Xperia Z has been available in Europe for weeks, with no U.S. release date in sight. Perhaps Sony needs to go back to school to study the U.S. market.
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March 18th, 2013 at 8:12 pm
This is a really great list (though I’m not sure Sony would be the first one I write). I would probably add Nokia, many people think that they are still stuck in the past when they have been making great innovations to the smartphone industry in the past few years.
March 31st, 2013 at 10:28 am
Why is HTC having issues? At least for me, a former HTC owner, it’s precisely that “refined and attractive” chassis you like so much. Translation: no memory expansion or swappable battery. I went from a Samsung to an HTC, and while the chassis is better on the HTC, the frustration of no expandability and having to constantly worry about battery life drove me back to Samsung within months — even with it’s plastic casing. BUT I have 96gb of storage and can simply carry a charged battery in my pocket. Now my phone serves me rather than causes concern.