Tablet Usage To Boom In 2013 As Samsung Dominates Android Market Share

It’s no secret that tablets have become a dominant force in the mobile industry, but are they beginning to steal the spotlight from smartphones? According to mobile advertising network Jumptap, tablets are continuing to rise as the preferred screen choice for consuming mobile data.

Jumptap’s most recent report indicates that tablets accounted for 18 percent of all traffic on its network at the end of 2012. Comparatively, smartphones comprised 78 percent of the network’s mobile traffic and feature phones accounted for 4 percent. While smartphones still claim a huge chunk of Jumptap’s user base, the company believes that tablets will account for nearly one third of all traffic (29 percent) in the coming months. During 2013, the mobile ad firm also predicts that the smartphone market share will dip down to 70 percent as tablets rise, and feature phone usage will drop to 0 percent.

This isn’t the first time we’ve seen reports that indicate a prosperous year for tablet growth. In December, the IDC upped its forecast for tablet sales in 2013 to a robust 172.4 million units — an increase from its previous estimate of 165.9 million units.

“Tablets continue to captivate consumers, and as the market shifts toward smaller, more mobile screen sizes and lower price points, we expect demand to accelerate in the fourth quarter and beyond,” IDC Research Director Tom Mainelli said in the report.

In terms of mobile operating systems, Android and iOS are vying for the top spot when it comes to owning the mobile market share. Jumptap’s data indicates that Android accounted for 51 percent of its mobile traffic during 2012, while iOS claimed 43 percent of the market share. These numbers are projected to inch up to 52 percent and 44 percent, respectively, in 2013.

Additionally, Samsung could gain control over 59 percent of the Android market share in 2013, Jumptap says.

“As Samsung creates more distance between itself and other Android handset brands, it may begin to pose a threat to Google’s multi-device model,” Matt Duffy, vice president of marketing at Jumptap, said in the report. “Regardless of whether Google puts more muscle behind any other Android handset brand, we believe Samsung will increase its dominance of the Android device market in 2013.”

This echoes a statement from Strategy Analytics in January predicting that Samsung’s smartphone sales will jump by 35 percent in 2013.

“We expect Samsung to slightly extend its lead over Apple this year because of its larger multitier portfolio,” Neil Mawston, executive director at Strategy Analytics, said in an email interview with Reuters earlier this year.

The Korea-based manufacturer sold 55 million smartphones in the third quarter of 2012, while Apple sold 23.6 million smartphones during the same time period, according to research firm Gartner. Samsung is currently gearing up to unveil its flagship smartphone for 2013, the Galaxy S4, while rumors of an iPhone 5S from Apple continue to gain traction. 

AUTHOR BIO
Lisa Eadicicco
Lisa Eadicicco
Lisa has been reporting on all things mobile for Laptopmag.com since early 2013. When she’s not reviewing gadgets, she’s usually browsing patent databases or interviewing experts to track down the hottest tech trends before they even happen. Lisa holds a B.A. in Journalism from SUNY Purchase and has contributed to The International Business Times, The New York Daily News and Guitar World Magazine.
Lisa Eadicicco on
Twitter Google+
LEAVE A REPLY
Name*
Email* (will not be published)
Website
*Indicates required field
Comments*
Submit Comments

FIND A REVIEW
Laptops
All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Brand
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
Resolution
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options
SUBSCRIBE