T-Mobile announced today that it will begin offering lower prices on its unlimited data plans. The move is a clear swipe against both Verizon Wireless and AT&T, who have previously done away with or are actively doing away with their unlimited plans.
The new pricing structure, which the company is calling its Value plan, is available to customers who purchase new smartphones, tablets, or other broadband devices, or transfer their existing phones to T-Mobile.
For a two-year agreement, you’ll get a single-line with different pricing options for talk, unlimited text, and unlimited data with either 2GB, 5GB , or 10GB of high-speed data. Not having to worry about data overages once your hit your bandwidth ceiling is nice, but you’ll still have to be content with your data speed being throttled down from 4G or 3G to 2G speeds when you pass your limit.In its press release, the company said a new Value family plan with unlimited talk, unlimited text, and unlimited data, with a limit of 2 GB of high speed data would run you $49.99 for two lines. You could also opt to add a 2GB unlimited Value data plan to your existing voice plan for $19.99. T-Mobile hasn’t yet announced full pricing for the new plans, but look for them to go into effect on July 24.