Sweet Music: HTC Invests $300 Million in Beats Audio

HTC and Dr. Dre are turning the smartphone world on its ear. The mobile device manufacturer announced a partnership with Beats Electronics, the company behind the popular Beats by Dr. Dre headphones. According to a HTC press release, the two companies have been working in tandem on a new line of phones which feature an enhanced audio experience using Beats technology. In addition to the partnership, HTC is also investing $300 million into Beats Audio.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,” said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records.

On paper, a HTC/Beats partnership makes sense. HTC is one of the fastest growing cell phone makers thanks to its multimedia-friendly Android-powered devices. Beats Electronics has built an empire of high-end headphones coupled with high-profile celebrity endorsements. This latest partnership isn’t Beats first tech rodeo. The company has a deal with HP that integrate Beats Audio technology into the HP Envy series. The trademark headphones have also appeared in the Activision music video game, DJ Hero.

According to SlashGear, the HTC Vigor is rumored to be the first phone to receive the Beats Audio treatment with the LG Revolution 2 following close behind. With both phones set to release in fall, we can only wait and see whether premium audio will translate into premium profit.

LEAVE A REPLY
Name*
Email* (will not be published)
Website
*Indicates required field
Comments*
Submit Comments

FIND A REVIEW
Laptops
All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Brand
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating Editor's Choice 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
Resolution
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options
SUBSCRIBE