Survey: BlackBerry Demand and Satisfaction Reach Scary Lows


If RIM has an OS 6 device in its pocket, it might want to roll it out sooner than later. According to a just-released survey from ChangeWave Research, just 6 percent of future smart phone buyers plan to buy a BlackBerry during the next 90 days, compared with 14 percent just three months ago. Meanwhile, Apple’s numbers have jumped from 31 percent to a whopping 52 percent (albeit before the “death grip” controversy blew up), and HTC’s numbers have also surged to 19 percent (up from 12 percent). What does this mean for RIM?

It means that the company needs to get its act in gear and do more than tease consumers with what its future looks like. It needs to launch its next-generation BlackBerrys and prove that its lineup can be every bit as sexy as what Apple and the Android camp offers. If those numbers aren’t stressful enough, this same survey says that less than a third of BlackBerry owners are very satisfied with their current phone. The iPhone is at 73 percent, followed by HTC (39%), Motorola (34%), Palm, and LG (31%). This is RIM’s seventh consecutive quarterly decline.

What say you, BlackBerry owners? Are you jumping ship?

AUTHOR BIO
Mark Spoonauer
Mark Spoonauer
Responsible for the editorial vision for Laptopmag.com, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
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  1. Shea Says:

    I had a blackberry for just over a year and hated every minute of it. It was not easy to use, and the support from both Blackberry and verizon was horrible. I lost my contacts and there was nothing i could do to get them back. there is no support. I now have an HTC Droid Incredible, and it is nothing short of amazing. The customer service is fantastic. I do miss BlackBerry Messanger but changing to an HTC, was a fantastic idea.

  2. bbuser Says:

    I have a blackberry curve, and if I could i would drop it tomorrow to get anything android. The software is boring outdated and is not at all customizable. The new android devices are great, and at the time I had to settle with the curve 8900 because at@t would not offer an android device. RIM needs to do a lot to make people come back to them, or they have no chance in the coming years

  3. William Starkey Says:

    Satisfied with my Storm 2 but looking forward to the Slider 9800 to be released. Probably have to switch carriers to get it though. The Storm 3 looks promising too which I assume will be at Verizon like the previous Storm models. I’m stickin’ with my BlackBerry as I think RIM has finally got the message and will be rolling out some exciting new changes in the BlackBerry’s image to appeal to the consumer, app-oriented market as well as business users.

  4. terryfromtifton Says:

    I’ve been loyal to BlackBerry since 2006. However, they need to do something about their browser–it is a dinosaur–slow and very crude. If BlackBerry 6 doesn’t arrive soon, I’ll be carrying a Droid.

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