Boost has moved beyond promoting its walkie-talkie feature and the viral “Where You At” campaign. The company has expanded its marketing by targeting a young, urban demographic to gain a broader audience, spanning ages 25 to 45. Boost has also ranked Highest in Customer Service Performance and Purchase Experience among Non-Contract Wireless Providers by J.D. Power and Associates twice in a row. With the recent addition of ClearWire’s WiMAX 4G network, Boost is targeting customers searching for 4G speeds with no strings attached.
The Re-Boost Facebook App allows Boost subscribers to add money to their account via Facebook as well as send and receive Re-Boost gifts to friends. Another unique feature is Mobile ID packs, a set of preinstalled apps bundled together by theme, including Entertainment, Socially Connected and Business Pro. Social networking addicts will appreciate Boost Hookt, a private-labeled mobile community. Similar to BlackBerry’s BBM service, Boost Hookt users can connect with others via public and private messaging lounges.
Boost Mobile has a nationwide footprint because it leverages Sprint’s 3G network. Even better news is Sprint’s recent push to bring 4G coverage to Boost Mobile customers. As Sprint begins launching its 4G LTE network, it will be actively migrating subscribers off its WiMAX 4G network, freeing it up for Boost Mobile (and Virgin Mobile). As a result, you’ll be able to get 4G coverage throughout the United States and Puerto Rico. Another benefit of using Sprint’s 4G network is the lack of roaming charges and data throttling.
Plans and Value
There aren’t a lot of moving parts with Boost Mobile plans. Instead of rationing out minutes and data to its users, Boost offers unlimited talk, text, email and Web for Boost phones. A monthly Android plan costs $55, while BlackBerry users will pay $60.
Although Boost plans are affordable, subscribers can save even more money with the carrier’s Shrinkage option. This perk literally shrinks the cost of the plan by $5 every six months—provided you pay the bill on time. You can wind up paying as little as $40 per month. Best of all, the Shrinkage rate carries over for users who upgrade to a new device.
Boost Mobile currently offers seven smartphones in its online store, including the BlackBerry Curve 8530, the Samsung Replenish and the ZTE Warp (pictured above). The $299 HTC EVO Design 4G (pictured right) is Boost Mobile’s current premier smartphone. Boost Mobile’s first 4G phone offers a single-core 1.2-GHz Qualcomm MSM8655 processor with 768MB of RAM, a 5-megapixel rear camera, a 1.3-megapixel front camera, and Android 4.0 (Ice Cream Sandwich) with HTC Sense 3.6.
Consumers searching for 4G speeds without the hassle of a two-year contract will definitely want to check out Boost Mobile. There’s also the added bonus of a shrinking bill and the convenience of paying via Facebook. Overall, Boost Mobile is a solid choice for consumers in the market for a no-contract Android phone with relatively fast speeds and low prices.