5 Signs Google is Done with Gadgets

The rumors heading into this year’s Google I/O conference forewarned a lack of new hardware, and they turned out to be right. There was no new Nexus phone or tablet or even a new version of Android announced to celebrate the 900 million activated devices to date. Maybe Google felt stung by the failed Nexus Q unveiled during last year’s event, but the dearth of gadgets is more likely due to a strategic shift.

As multiple Google executives echoed during I/O, the company’s true mission is to “get technology out of the way.” Google wants to get technology so far out of your way that you stop caring about the hardware altogether. After all, a gizmo is just a potential point of friction between you and the search giant’s services — and ads. Here are five signs Google may be done with making its own gadgets for good.

AUTHOR BIO
Mark Spoonauer
Mark Spoonauer
Responsible for the editorial vision for Laptopmag.com, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
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