Shure Goes All Audio with New Earbuds, Recording Gear

Shure, manufacturer of premium audio accessories, is pulling out all the stops at CES this week with audio accessories for your cell phone, MP3 player, and notebook. Its new SE115 earbuds are the most exciting addition, since they bring some much-needed jazz to the company’s SE110 headphones that have been on the market for awhile. The $99 SE115 now comes in four vivid hues: blue, pink, black, and red.  Like the preceding SE110, the new colored buds will bring sound isolation and rich bass to your tunes on the go. We are definitely looking forward to plugging these babies into some of the new portable music players we will be seeing in Vegas this week. Channeling its rockstar roots, Shure is introducing the consumer-grade PG42USB Wired Microphone. The professional-caliber digital microphone connects to your notebook via USB and is intended for multi-track recording. The PG42USB will retail for $249. In addition to the PG42USB, Shure is also introducing the PG27USB ($199.99)  and though it has a similar design to the PG42, the PG27USB  features a flat frequency response to reproduce a wide variety of instrument and vocal sound sources naturally. And if you don’t have a Shure Mic, the company’s new X2u XLR-to-USB adapter connects any nondigital XLR microphone to a notebook to create better-than-CD quality recordings. The plug-and-play USB adapter easily allows for recording high quality audio to your notebook’s hard drive. The X2u adapter will begin to be available  in Spring 2009 for $129.