Here at D8 News Corporation CEO Rupert Murdoch told the audience that innovation is starting to erase the line between content and technology, and he pointed to the film Avatar as a prime example. He emphasized that News Corp’s emphasis on content positions it well for the future. As he said, “what is an iPod without music?” Murdoch stressed that there needs to be a fair price for content and that technology ushering in new Golden Age for content for those willing to embrace it. He said that the WSJ Journal was one of the few newspapers to grow this year in terms. It already has over 10,000 paid iPad subscribers.