RIM CEO: We Can Be Number Three Behind Android, iOS

During a press event today at RIM’s BlackBerry Jam Americas, RIM CEO Thorsten Heins declared that the company’s new Blackberry 10 operating system could be one of the most used in the world, though not necessarily number one. “I think we have a clear shot at being the number three mobile operating system in the world,” he said. That’s quite a modest goal considering that an IDC study shows that RIM is already number three in worldwide market share behind Android and iOS.

The press event was meant to give Heins and RIM’s chief marketing officer Frank Boulben an opportunity to give gathered media and industry analysts an idea of how RIM is working to improve its standing in the mobile market. The company, which once was the smartphone leader, has fallen on hard times as of late, including massive layoffs, tumbling stocks and service disruptions in Europe and Africa.

“I’m really proud, I’m fired up, I’m really excited about what’s ahead of us, we still have a lot to do to get our product out, by the first quarter of 2013,” Heins said.

Heins explained that the various structural changes that the company has gone through in the previous months are now complete and that there is only one chief operating officer rather than the three RIM previously had.

He further stated that the company is making good progress with its cost reduction program, an effort to cut $1 billion in costs, and indicated that the company has managed to cut roughly half of that amount already. “We are half way there, but we still have a long way to go,” Heins said. 

Still, Heins said he wants RIM to return to the prominence it once enjoyed in the mobile market. “I’m not stopping until this company is where is belongs, which is in a leadership role in mobile computing.”

Daniel P. Howley
Daniel P. Howley
A newspaper man at heart, Dan Howley wrote for Greater Media Newspapers before joining Laptopmag.com. He also served as a news editor with ALM Media’s Law Technology News, and he holds a B.A. in English from The Richard Stockton College of New Jersey.
Daniel P. Howley on
Twitter Google+
Email* (will not be published)
*Indicates required field
Submit Comments

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options