RIM may be trying a new tack to reverse its course in the market by creating an Apple TV-style home entertainment device. Possibly code-named the BlackBerry Cyclone, the product is rumored to connect to HDTVs via HDMI port and offer consumer-friendly features like Netflix streaming, and YouTube video over Wi-Fi.
This speculation of a new RIM play into the home theater space stems from BlackBerry blog NerdBerry. If true, it could signal a bold (pardon the pun) move to stave off lackluster sales of RIM’s smartphones and BlackBerry PlayBook tablet. The set-top box market, however, is filled with tough competition from Roku, Boxee, and of course Apple whose initial Apple TV product was far from a huge success.
There are also gaming consoles like Microsoft’s Xbox 360, Nintendo’s upcoming Wii U, and even modern HDTVs, all capable of performing similar entertainment tricks. A potential RIM box would be up against some stiff challengers. These realities place the likelihood a BlackBerry multimedia unit into the dubious category. Only time will tell though, and we’ll report back with any developments.