Smartphone owners are already checking Facebook 14 times a day, but apparently that’s not enough. This week, the social giant is holding an event where it is expected to show Facebook’s “new home on Android.” Based on reports, it looks like Mark Zuckerberg will debut a new Facebook home screen for Android, for which the company’s apps (camera, messages) will be the default options. It also looks like Facebook could be creating a device in partnership with HTC with mid-range specs. However, a fancy skin and a stand-alone device won’t be enough. Here are five ways Facebook can create a much more immersive experience and win over the skeptics.
Say you walk into Panera and you get an alert on your Facebookified Android lock screen to check in and like the business. In exchange, you could get 10 percent off that day’s order. Alternatively, you might be able to earn Facebook credits, which you could use to purchase power-ups for games like "Candy Crush." I never click on Facebook ads for brands that my friends like, but I would do something like this for real-world benefits. I could also see getting birthday reminders for friends and family (with their wish lists attached) from Facebook when I walk in the door of certain retailers.
Editor-in-chief Mark Spoonauer directs LAPTOP’s online and print editorial content and has been covering mobile and wireless technology for over a decade. Each week Mark’s SpoonFed; column provides his insights and analysis of the biggest mobile trends and news. You can also follow him on Twitter; and Google+.