QR Code Killer? Touchcode Opens Content By Tapping Paper to Screen

Touchcode in Action

These days, QR Codes, those barcodes you can scan to launch a website or unlock exclusive content are everywhere from magazine pages to prepaid coffee cards. However, reading a QR code requires activating a camera app on a phone or tablet, turning your device around, shooting a picture, and then waiting for the appropriate app to interpret the code. A new technology promises to change all that, allowing you to unlock exclusive content in apps or web pages by simply touching printed materials like business cards or packages  to your screen.

Dubbed Touchcode, the new technology works by embedding  a thin layer of capacitive material in printed items like business cards, tickets, magazine pages, or product packaging. When you hold the paper to a capacitive touch screen, it acts like a set of invisible fingers tapping out a complex code that’s interpreted by a Touchcode-enabled app or website. Though the app should run on any multitouch-enabled, capacitive screen, it works best with panels that support at least 5-points of touch input. Like QR codes, Touchcodes can be used for launching web pages, enabling coupon codes, event ticketing, or even mobile payments. 

The brainchild of German startup Printechnologics, Touchcode is intended to be both cost effective and easy-to-implement. Printing houses can license the technology and easily add the inexpensive Touchcode layer to their production processes at a projected cost of less than a penny per unit printed.

Touchcode Card

To read the codes on a device, users will need to launch an app or site that’s capable or reading Touchcode. Rather than creating a universal Touchcode app, Printechnologics has an SDK that companies can use to build the functionality into their own apps on Android, iOS, or web apps with more platforms like Windows Phone 7 coming.

By building the Touchcode reader into their own applications, companies focus the spotlight on their own products rather than the technology behind them. As a user, you may not see the “Touchcode” name or branding on objects that use it. However, this also means that users will need to take the additional step of installing a new app or visiting a new web page for every Touchcode they encounter. The same reader app can scan any QR code in the world.  

Touchcode has already been deployed successfully in Europe where a German magazine called Iconist included a removable business card in a recent issue, which when touched to the screen in its iPad app, downloads a free digital edition. In Israel, PMI released a series of iSupergoal soccer trading cards which enable users to add players to their fantasy teams by simply rubbing the cards against a phone or tablet screen while a special app is running.

iSuperGoal

In the U.S., a number of companies are planning to release Touchcode-enabled products in the near future. However, when we met with a Printechnologics rep, the only non-embargoed English-language example he could show was a business card from 3M that launches special holiday content when touched to a tablet’s screen while the device is visiting a page of that company’s website. Using the card he gave us, we were able to use the 3M card on our own iPad.

Though we don’t expect Touchcode to replace QR codes or related technologies like RFID and NFC, it has a world of potential. Imagine visiting the supermarket, and holding your phone screen against the label of a pasta box to get recipes and a shopping list of related ingredients. Picture a magazine where you launch related videos for each story by holding your phone against a box on the page. Envision yourself getting a coupon card in the mail and touching it to your phone to enable a discount. By allowing users to read codes through the screen rather than the camera, all of these tasks feel more natural and intuitive. 

AUTHOR BIO
Avram Piltch
Avram Piltch
The official Geeks Geek, as his weekly column is titled, Avram Piltch has guided the editorial and production of Laptopmag.com since 2007. With his technical knowledge and passion for testing, Avram programmed several of LAPTOP's real-world benchmarks, including the LAPTOP Battery Test. He holds a master’s degree in English from NYU.
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  1. vlad Says:

    QR code is a great invention people made. I’m making mobile apps currently and find it really cool to implement QR codes into them. I’m amazed at QR code coupons Snappii app builder allows to create. They are really helpful for small businesses.

  2. Dean Collins Says:

    ha ha ha FML – this article cracks me up

    Qr are bad because….
    “However, reading a QR code requires activating a camera app on a phone or tablet, turning your device around, shooting a picture, and then waiting for the appropriate app to interpret the code”

    But touch code is good because….
    “To read the codes on a device, users will need to launch an app or site that’s capable or reading Touchcode.”

    Lol thanks for a laugh first thing in the morning, I hope the check cleared.

  3. Slava Apel Says:

    As the world is moving towards touchless, over the air, visual and nearfield technologies, this looks like a step backwards, requiring contact. The technology is innovative, but would have been better positioned in markets that require contact.

  4. Hiroshi Yoda Says:

    Hi.I am Japanese.
    and I am working company of Printing. Manager of Prepress.
    sorry for my broken english….

    wow.
    I am suprised this technology for Printing very much.

    Paper media prpceeding to more `expand` media by these technology.

    Such like `Augmented Reality (AR)` through paper media technology,
    Paper media and offset printing or PrintOnDemand business have more industrial success in Future I believe.

  5. Rusty Says:

    It really looks to be better that QR tech.

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