On the same day that Amazon announced the Kindle 2, its unreleased competitor, Plastic Logic, made headlines by announcing its plan to launch a content store at the same time its eReader goes on sale. The store will feature content from major publications such as USA Today and the Financial Times and content aggregators like Zinio, Ingram Digital, and LibreDigital. The content store will be built in cooperation with Fictionwise, a leader in eBook technology.
So what’s all the fuss about the Plastic Logic Reader? We saw a hardware prototype on display at CES and were blown away by how thin, light, and legible it was. There’s no doubt that the hardware itself, which features an 8.5 x 11-inch plastic (as opposed to glass) display with a touchscreen instead of buttons and keys, is far superior to the first-generation Kindle and likely even to the Kindle 2.0.
But don’t just take our word for it. Check out the video below, which we shot at CES.
The problem for a company like Plastic Logic is its lack of experience in the publishing industry. While its encouraging to hear that they’ve signed up a slew of new content partners, the fact that they don’t expect to ship their product until 2010 and that they’re taking on a behemoth like Amazon makes them a huge underdog. Still, their product has more potential than any other eReader we’ve seen.