Plastic Logic Que ProReader Is Dead. Long Live the ProReader.

It’s been years of rumors, prototypes and previews, announcement dates, and delays. But now it’s dead. Plastic Logic killed it. The Que ProReader, the first-generation business-friendly eReader, has been shelved, reportedly to make room for the second-generation model.

Barnes & Noble had been set to be the bookstore partner, with AT&T as a wireless partner for the 0.27-inch thin device. But the Que had been hit with delays since 2009, and now was facing considerably stiffer competition from the likes of Apple and Amazon.

In a statement released yesterday, Plastic Logic CEO Richard Archuleta said, “We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product. This was a hard decision, but is the best one for our company, our investors and our customers.”

The company will take more time before releasing the second-gen product in order to refocus, redesign and retool the Proreader device. The question is, will there still be an eReader market when/if it does make it? Or will people have moved decisively over to tablets by that undetermined period of time? You tell us, should Plastic Logic give up the ghost?

AUTHOR BIO
Anna Attkisson
Anna Attkisson
A lover of lists and deadlines, Anna Attkisson covers apps, social networking and accessories. She's proud to say she loves each and every one of her phablet, three tablets, three laptops and desktop. She joined the Laptop Mag staff in 2007, after working at Time Inc. Content Solutions where she created custom publications for companies from American Express to National Parks Foundation.
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