Just like you, I’ve Facebooked something I was about to eat and tweeted about my commute to work. But the social networking world isn’t just about me. Facebook and Twitter can be used to make the world a better place. Your social networks, when viewed through the most optimistic of light, can further important causes, such as evangelizing for human rights and raising awareness for a rare disease.
Yes, you can set your status to announce to the world your support for the causes you care about. However, there are other ways to boost donations and volunteer efforts. Here are seven great options.
Personally, raising awareness for lupus is incredibly important to me, so I like the Lupus Foundation of America on Facebook. The foundation supplies regular updates in my News Feed, including petitions that need signing and resharing. On Twitter, I follow the same group at @LupusOrg, for similar reasons. Chances are, if a cause is supported by an established nonprofit, it will have a Facebook page, a Twitter account and a page on several other social media outlets, such as Pinterest, Tumblr, Google , Instagram and YouTube.
Organizations engage their social media followers in a variety of ways. For instance, on UNICEF’s Facebook page, you can earn points for promoting the organization’s causes to your friends. The more points you accumulate, the more prizes you can earn. And some groups, like GLAAD, allow you to donate to the cause right from Facebook. The first step in using social media to give back should be reaching out to learn more.