Olympus unveils The Toughest Camera Ever, along with four entry-level models

Olympus is hoping you’ll take the Stylus 1030 SW with you on your next vacation (or, you know, expedition to the North Pole): The rugged point-and-shoot, announced today, is shockproof, waterproof, freezeproof, crushproof, and dustproof.

The camera, which Olympus is calling the “toughest point-and-shoot camera in the world,” can withstand 6.6-foot drops, immersion in up to 33 feet of water, up to 220 pounds of crushing pressure, and temperatures as low as 14 degrees Farenheit.

Spec-wise, the 1030 SW has 10.1 megapixels, 3.6x wide optical zoom, a 2.7-inch LCD screen, face detection, digital image stabilization, in-camera editing, and an xD slot with a microSD adapter. It will be available in March for $399.

Olympus also added four models to its entry-level FE-Series: the FE-310 ($149), FE-320 ($179), FE-340 ($199), and FE-350 ($249). All of them will be available this month, and have eight-megapixel resolution, face detection, digital image stabilization, Perfect Shot Preview, and in-camera help guides.

The FE-310, the cheapest of the bunch, features 5x optical zoom– not bad for a $150 camera. The FE-320 (3x) and FE-340 (5x) offer a slim shape and bright colors, respectively. Each includes Pre-Set shooting modes and Smile Shot, which detects smiles and then takes three consecutive shots. The FE-320, FE-340, and FE-350 all include in-camera red-eye and lighting correction. The FE-350 has a wide angle 4x optical zoom lens, and a large 3-inch screen, perfect for people who like to pass their cameras around.