No More Apple iPhone in Brazil: Company Loses Trademark Case to Android Phone Maker

No More Apple iPhone in Brazil: Company Loses Trademark Case to Android Phone Maker

Is an iPhone by any other name still an iPhone? The Brazilian government found itself answering that question recently due to Apple’s suit for exclusivity of the “iPhone” name. According to the BBC, Gradiente Eletronica, a small mobile phone maker, trademarked the word “iPhone” way back in 2000. Though Gradiente Eletronica held the name “iPhone” for seven years before Apple’s iPhone made its debut in Brazil, the company just released their first phone last year, the iPhone Neo One. To add insult to injury, the device runs Android.

Of course, Apple is planning on appealing the decision, but that doesn’t necessarily mean they can’t keep calling it an iPhone in Brazil. They can, but Gradiente Electronica has the option of suing them for exclusivity. The trademarked name only extends to phones, so Apple still has the exclusive rights to use “iPhone” in software, books, hats, and stuffed animals wearing T-shirts. 

BBC also mentions that when Bloomberg asked the chairmen of Gradiente Eletronica about the situtation he said, “We’re open to a dialogue for anything, anytime… we’re not radicals.” That sure sounds to us like the company wants to make Apple an offer it can’t refuse. 

via BBC 

LEAVE A REPLY
Name*
Email* (will not be published)
Website
*Indicates required field
Comments*
Submit Comments

  1. P. Palani Says:

    Quite simple..name the phone “Phone I” and get it registered in that country and let the world know. Why subjugate to legal mad monetary settlements. An I Phone is an I phone whether if is called any other name. Get all the other components trademarks registered with that country and then play chess with Grand aunty electronics

FIND A REVIEW
Laptops
All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Brand
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating Editor's Choice 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
Resolution
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options
SUBSCRIBE