Google is planning to unleash a second-generation Nexus 7 tablet to defend its stake in the 7-inch tablet market as soon as next month, according to a new report. There’s no evidence from Google to support this notion, but Taiwan-based Digitimes reports that the search engine giant is targeting a $229 price point for a 16GB variant.
Sources allegedly told the website that Google will stand by its $199 to $249 segment of the market rather than slashing prices like other vendors such as ASUS. At this year’s Computex in Taipei ASUS unveiled its MeMO Pad 7 HD, the follow up to its 7-inch MeMO Pad, which comes with an improved 1,280 x 800 display for an aggressively low $129.
Since ASUS is also the maker behind Google’s Nexus 7, it would seem like a wise move for the company to launch its own self-branded tablet at a lower price to avoid direct competition with the Nexus 7. Digitimes’ alleged sources also report that Google plans to continue rivaling the likes of Amazon and Apple, rather than today’s 7-inch budget Android slates.
This contradicts a previous rumor saying that the new Nexus tablet will launch for a lower $149, which is the same price as the 16GB ASUS MeMO Pad HD 7 and less than half of the iPad Mini’s cost. The report, which surfaced on Reuters in early April, also indicated that Google could ditch Nvidia for Qualcomm when it comes to the new slate’s processor. Details on the tablet are scarce, but it’s rumored to ship with a higher resolution display and the newest version of Android.