With its newly announced $199 Moto X smartphone, Motorola isn’t focused on providing the fastest processor or sharpest screen. Instead, the Moto X concentrates on a few key user benefits, including touchless voice control, a quick launch camera. and a slew of customization options. Couple that with its sensor-based intuition that can tell when you’re in a business meeting or fast asleep, and the Moto X may give today’s flagships some stiff competition. The handset comes with a 4.7-inch 720p display and is powered by the same Motorola X8 chip in the new Droids. But read on to see what really makes the Moto X stand out against its rivals.
Remember that leak from months ago that said the Moto X would come in 20 different color options? Well that was no exaggeration. Touted as the phone’s standout feature, you’ll be able to literally build your ideal colored smartphone with numerous shades to choose from via the Moto Maker website. Thanks to its two-part construction, you can choose everything from the front plate to the accent colors.
According to Motorola, buyers get two color options for the front, 18 color choices for the back plate, seven color choices for the phone’s accents and the option to print a message on the back. The Moto Maker online studio will be exclusive to AT&T initially, but is expected to roll out to other carriers by the end of the year.
More: Moto X Full Review