I love the idea of being able to customize my own smartphone online, from the back and front colors to various accent hues. However, tying this feature to a single carrier at launch in AT&T diluted a key selling point. Everyone else was left with their choice of white or black. Yes, Moto Maker is coming to other providers before the end of the year, but by then it may be too late. It also doesn't help that Motorola had to halt its inscription option for the back of the handset in order to beef up quality control.