Moto X: 5 Reasons It’s Not Hitting the Spot

The Moto X is an unsung hero among superphones. It doesn’t have a monster-size phablet screen or the ability to pause video when you look away, but it makes up for its lack of flash with sheer utility and convenience. The touchless voice controls alone blew me away during my Moto X review, as well as the smartwatch-like notifications on the screen when you’re not actively using the device. Being able to customize your own design is pretty neat, too.

So why did Google’s smartphone unit just post a $248 million loss in the third quarter and Motorola’s revenue plummet 33 percent from a year ago? For one, the Moto X hasn’t been on sale for a full quarter yet, but there are some other key reasons shoppers aren’t opting for the X. Here’s what Motorola is up against — other than the obvious Apple and Samsung duopoly.

AUTHOR BIO
Mark Spoonauer
Mark Spoonauer
Responsible for the editorial vision for Laptop Mag and Tom's Guide, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
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  1. Andres Says:

    I love the motto x, it was the phone that finally swayed me away from apple. I personally love the design and the display is amazing.

  2. PD Says:

    The Moto X actually has a 2200 mAh battery

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