Looks like even though consumers can get a Blu-ray player for less than $200 this holiday season, most of them probably won’t upgrade from their DVD players. Reasons include the high cost of Blu-ray discs and upgrading to an HD television, which is the only thing that makes getting a Blu-ray player worth it. Still, as John at BoingBoing Gadgets points out, even those with HD sets aren’t necessarily going to jump on Blu-ray. Physical media is “positively antediluvian”, in his view, and streaming television (and, I assume, movies) are what will win out in the end. That may miff Blu-ray supporters a bit, especially considering that the format was backed in part because of its DRM capabilities. But visual media companies are learning what music companies are really close to understanding: consumers don’t care about what is best for content providers, they care about what is best for them. Selfish, perhaps, but a lot of people have made a lot of money over the years giving consumers what they want. The rise of HD downloads heralds the future John predicts; one without physical media, no matter how much data it holds.