Microsoft to Apple: You Can Have Paper Toss, We Have Real Business Apps

windows-marketplace-for-mobile-business-center-1The app race is heating up, and Microsoft is playing to its biggest strength: attracting the business crowd. The company announced today that the Windows Marketplace for Mobile will begin accepting application apps starting July 27, in advance of its launch in the fall, which will coincide with the launch of Windows Mobile 6.5. However, 6.5 users aren’t the only ones who will be able to join in on the fun. The Marketplace will also support Windows Mobile 6.0 and 6.1 devices by the end of the year. The most interesting bit of news is that Microsoft’s app store will have a dedicated Business Center, which makes sense given the heavy concentration of Fortune 500 companies and mobile professionals that have embraced the platform. It’s almost as if Windows Mobile team read Joshua Topolsky’s stinging commentary over at Engadget last week on how the iPhone doesn’t cut it as a work device. So what does this Business Center bring to the table? Although Microsoft claims that the Marketplace will carry apps from top publishers in gaming, social networking, media, and entertainment, a chief focus will be business apps. Leading biz developers participating in the Business Center are Avanade UK (IT consulting); Formotus (powerful mobile forms); Illium Software (eWallet, ListPro); Pyxis Mobile (mobile sales), and WebIS (Pocket Informant) No, business apps aren’t nearly as sexy as 3D games. But Microsoft’s hope is that the iPhone will be the platform for playing Paper Toss, and Windows Mobile will be the go-to app store for getting serious work done. .

Mark Spoonauer
Mark Spoonauer
Responsible for the editorial vision for Laptop Mag and Tom's Guide, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
Mark Spoonauer on
Twitter Google+
Email* (will not be published)
*Indicates required field
Submit Comments

  1. Janus Says:

    Awww, how cute. Nice try MS.

All Product Types Accessories Cars Digital Camcorders Digital Cameras eReaders GPS Laptops MP3 & Video Players Projectors Smartphones Software Storage Tablets / MIDs VoIP Wi-Fi
All Subcategories
All Subcategories All-Purpose Budget Business Desktop Replacement Gaming Multimedia Netbook Nettop Rugged Student Tablet PCs Ultraportable
Acer Alienware Apple Archos ASUS Averatec BenQ CTL Corp. Dell Digital Storm eMachines Emtec Everex Fujitsu GammaTech Gateway General Dynamics Getac Gigabyte Hercules HP HTC iBuyPower Intel Lenovo MSI Nokia Nvidia OCZ OLPC OQO Origin Panasonic Sager Samsung Sony Sylvania Systemax TabletKiosk Toshiba Verizon Viewsonic Viliv VooDoo Workhorse PC ZT Systems
Minimum Rating
Any Rating 4.5 Stars 4.0 Stars 3.5 Stars 3.0 Stars
Screen Size
10 11 12 13 14 15 16 17 18 20 4 5 6 7 8 9
1024x576 1024x600 1024x768 1200X800 1280 x 720 1280x1024 1280x768 1280x800 1366x678 1366x768 1440x1050 1440x900 1600x768 1600x900 1680x1050 1680x945 1920x1080 1920x1200 800x400 800x480
Weight Range
10.1 - 12.0 pounds 12.1 - 14.0 pounds 14.1 - 16.0 pounds 2 lbs 2 pounds and under 2+ lbs 2.1 - 4.0 pounds 4.1 - 6.0 pounds 6.1 - 8.0 pounds 8.1 - 10.0 pounds Over 16 pounds Under 2 pounds
more options