Live From CTIA Fall 2008 Keynote Day 2

We’re here at day two of CTIA Fall 2008 in San Francisco and sitting at the keynote. We are being shown a new technology that lets you scan barcodes to launch Web sites or, in the example we’re seeing, a Batman movie trailer directly from a movie Web site. (Picture at right). The technology looks compelling. The co-chief executive officer of RM Jim Balsillie is coming on stage. He’s telling us about the growth of the smartphone market as opposed to the relatively flat market of traditional phones, and there’s no signs of smartphone sales slowing down. Pie charts! IDC predicts that smartphones will be responsible for 35.1-percent of total phone shipments in 2009. RIM has 54-percent of the smartphone market in the United States, HTC has 3-percent, Apple has 7-perent, Motorola has 9-percent, Samsung has 9-percent and Palm holds on at 11-percent of the US smartphone market share. Balsillie is talking about the convergence of four screens. Everyone seems to be saying this. Home internet, Home content, cell phone, home phone all together into a BlackBerry Bold. RIM unifies these payloads. He’s saying BlackBerry is the only one that supports Yahoo Messenger, Google Talk, MSN Messenger, AIM, and ICQ. Last year RIM announced Facebook support, there have been 2.5 million application downloads since then. Today, push-based MySpace messaging and home screen notifications. Now Balsillie is going over Media Sync software, soon BlackBerrys will have Windows Media support and playlist management for managing PC-based music remotely. RIM announced relationship with Slacker today for a new BlackBerry Slacker application. Access to 100 Slacker stations, thousands of artists and customizable stations. Seamless updates over WiFi and USB and you can have free ad-supported services or subscription. You can cache songs on your BlackBerry for playback over a few days. Now RIM is announcing a relationship with Microsoft to provide Microsoft Live Search in the browser, at BlackBerry’s mobile Web site, and there will be Microsoft ads in BlackBerry maps. Boo. TiVo converges home TV with the BlackBerry smartphone. You can access and control your TiVO from your BlackBerry now and even set a recording schedule, and then take TiVO content later with you using TiVo Desktop software to put your shows on your BlackBerry. BlackBerry Unite lets you upload and download family content with a wireless family calendar and more using the free software. This means you and your entire family or office can share a calendar and see where everyone is or what is scheduled at a quick glance. Unifies enterprise calendar and family calendar. RIM is seeing greatest growth in mobile voice systems and Web services (MDS) side of the enterprise market. Now he’s talking about the brilliance of the Bold. He’s hopeful it will launch on AT&T in early October and promises wonderful battery life. He says the new Sprint Curve 8350i has wonderful blue collar and white collar capabilities. I will now call it the Bruce Springsteen phone. President and CEO of Adobe Systems, Shantanu Narayen, is coming on stage Adobe is seeing the second revolution for mobile. The first revolution was voice. Now the internet is revolutionizing mobile. Dramatic subscriber and network growth. A tremendous amount of innovation on devices, ie, touchscreens. Customer expectations are changing. Over 40 million Americans on the mobile internet today. Worldwide, that’s over 600 million people. IPTV connected TV will be a reality, he expects 500,000 IPTVs will ship by 2012. Adobe is showing a Fine Tune demo, an internet radio service. We’re seeing a demo of Fine Tune now which shows Adobe the ability of Adobe Flash to provide multiple windows. Now he’s going to show us how the same technology can be played on a mobile phone. Coldplay. Fine Tune also works on the Nintendo Wii. Now we’re listening to Feist. Narayen says consumer expectations for rich media playback on our devices aren’t met. We agree, where’s the full Flash support? It’s a missed opportunity. Adobe wants to de-fragment the industry. He’s comparing the birth of the internet to the birth of the mobile internet. The user experience layer of the PC internet took off from Netscape, IE, Adobe PDF, Adobe Flash, and more. Once individuals were comfortable they went out to find what the power of the internet was, from multiple providers. Developers and designers were responsible for content creation and new services. The payoff for consumers was rich and engaging experiences. The YouTube and Facebook generation: we could all create content. Adobe thinks the time is right to unleash the creative ability into the mobile internet. There are 5 elements that must come together: devices, network, rich experiences, open standards, and ease of development. Now we’re seeing new rich experiences that are being developed. By working with Nokia Adobe has implemented Flash capabilities into the next generation of mobile browsers. We’re looking at the Nokia E71 smartphone and watching YouTube without re-encoding. Another example is mobile which is available this week on six different handsets. You can view all of your images from the full online service on your phone. Another example is a live interactive two-way streaming experience by Qik for mobile video streaming. We’re watching a live stream of us in the audience from his phone onto a browser. Adobe Device Central allows developers to create content for mobile devices. Adobe is trying to enable creative professionals to create once and publish anywhere using a consistent and open standard across networks, browsers, and devices. Adobe calls this the Open Screen Project. ARM, Marvell, and Intel are providing the chipsets. Nokia, Samsung, LG, Sony Ericsson, Toshiba, and Motorola are working to provide Flash. NTT Docomo, Verizon, others are signing on the initiative. Content providers, BBC, NBC are creating content. Flash is on more mobile devices than on PCs. (We want Flash in the Web browser!). The keynote is over.

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  1. Says:

    Live video demo would have been perfect using a standards based client in the handset. supports demo (live video from mobile to flash) and much more … without requiring a client in the handset !!! relying on the standard videoshare capabilities (all Nokia series N, Nokia 6120, 6110, and all AT&T videoshare models) …

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