Here’s another phone I just spotted at the CTIA Emerging Technology Awards pavilion right in plain Vu, as it were. The LG Vu is a nice-looking touchscreen phone for AT&T that should give the iPhone some healthy competition. And it’s pretty sleek at only 0.51 inches thick and 3.2 ounces. Now that the cat’s out of the bag, we can give you (close to) the full scoop on this device.

Large 3-inch touchscreen with haptic feedback. Moving between menus was pretty fluid during our few minutes with the Vu, and we found the UI to be fairly intuitive. For whatever reason, though, haptic feedback wasn’t working on the device on display, even tough we tweaked the haptic settings to the max.

AT&T Mobile TV supported (but not yet live) After sitting through a fun video demo we were told that there wasn’t any service in our area, which makes sense because AT&T isn’t launching MediaFLO until next month. Still, we’re pretty excited about this feature, especially when you add the just-announced Sony movie service to the mix.

Three Hard Keys below display, compared to iPhone’s one. You get Send (for making calls), Clear (for backing up a screen) and End (for hanging up and going back to main screen.

HTML browser, but we have no idea how good it is. Unfortunately, the data connection on the Vu we played with wasn’t working, so we’ll have to follow up once we get our hands on a fully functional unit.

Support for only 4GB microSD?! If this is true it would be a bummer. I think you need 8GB minimum these days to truly compete.

We don’t have pricing info yet, but we wouldn’t be suprised to see this device cost considerably less than the iPhone. Other key features include 2-MP camera, stereo Bluetooth, and Video Share.

FULL SPECS

• Sleek, Minimalist Bar Design
• Large, Interactive 3” Touch Screen

• Touch Key Vibration for Button-Like Feedback
• Auto Screen & Key Lock – prevents unwanted key actions
• 3 Hard Keys (Send, Clear, Power/End) Below Touch Screen
• AT&T MOBILE TV^*
• Watch Full-Length Broadcast Quality Shows
• Wide Screen for Optimal TV Viewing
• Extendable TV Antenna for Enhanced TV Reception
• Channel Surf with No Buffering
• Easy-to-Use Program Guide
• Music Player for MP3, WMA, AAC, AAC+/eAAC+
• Customizable Equalizer & Visualization
• Create & Manage Playlists
• Multitask While Playing Music
• AT&T Music – music services, communities, and apps^†
• Shop & Sync Music from PC to Phone with Napster^® & eMusic^™**†
• eMusic^™ – download songs directly to phone^†
• MusicID – music recognition service^†
• XM Radio – streaming digital radio^†
• Billboard Mobile – music news, ringtone catalog^†
• CV over 3G Network– fast, on-demand access to video clips^†
• Video Player for MP4 and 3GP
• microSD^™ Memory Port with 4GB Support^**
• USB Mass Storage – transfer files between phone & PC^**
• Bluetooth® Capable (v.1.2)
• Supported Profiles: headset, hands-free, dial-up networking, advanced audio distribution (stereo), object push, file transfer, A/V remote control
• Save up to 20 Bluetooth Pairings
• Bluetooth Stereo Support for Music & TV
• Send Contacts, Calendar Events, Tasks, Notes, and User-Generated Pictures/Videos/Voice Memos via Bluetooth
• 2.0 Megapixel Autofocus Camera & Camcorder
• Landscape Viewfinder Usage for Real Camera Feel
• Camera Resolutions: 1600×1200^#, 1280×960, 640×480, 320×240, 160×120 Pixels
• Video Resolutions: 320×240, 176×144^# Pixels
• Video Record Modes: MMS (up to 42 sec.)^# and General
• Video Share – share a live or recorded^§ video during a call^†
• Zoom: Up to 2x^**
• Customizable Shutter Tones, Brightness¹, White Balance¹, Color Effects¹, Quality¹, Multishot^**, Self-Timer, Display Grid¹
• Macro & Night¹ Modes
• Image Editor – resize, crop, color effect, and rotate
• Mirror for Self-Portrait Capability
• Landscape HTML Web Browsing with Touch Navigation and Bookmarks^†
• Mobile Email – Yahoo!^®, AOL^®, AIM^®, Windows Live™, AT&T Yahoo!^®, and BellSouth Accounts^†
• Text/Picture/Video Messaging^†
• Instant Messaging – AIM^®, Windows Live^™, Y! Messenger^®†
• Java^™ 2.0 Support for App & Game Downloads^†
• One-Touch Speakerphone^&
• Speaker-Independent Voice Commands
• Voice Memo Recording (MMS & General Modes)
• 11 Unique Ringtones + Vibrate & Silent Modes
• Music Ringtone Support (clips from hit songs)^†
• TTY/TDD Support
• Address Book with 500 Contacts – each stores 5 numbers, 2 e-mail addresses, and a picture ID***
• Speed Dial (8 entries + 1 voicemail default)
• FOTA Capable – upgrade firmware over the air^†
• Flight Mode (RF Off)
• USB Charging via Computer (cable sold separately)
• Technology: GSM
• Frequency:
• GSM/GPRS/EDGE: 850/900/1800/1900 MHz (Quad-Band)
• UMTS/HSDPA: 850/1900 MHz
• Data Transmission: GPRS/EDGE/UMTS/HSDPA 3.6Mbps^†
• Internal Memory: 120MB
• Dimensions: 4.25” (H) x 2.16” (W) x 0.51” (D)
• Weight: 3.16 oz.
• Display: 262K Color TFT, 240 x 400 Pixels, 3.00”
• Standard Battery: 1,000 mAh Li-Ion
• Standby Time: Up to 10 Days & 10 Hours⁺⁺
• Talk Time: Up to 3 Hours⁺⁺
• Standard Li-Ion Battery^‡
• AC Travel Charger^‡
• Stereo Headset