With so many Android handsets coming out these days, how do you differentiate your product from the competitor’s offerings? If you’re LG, you try your hand at glasses-free 3D. The handset makers’ new Optimus 3D phone sports a 4.3-inch 800 x 480 screen that allows for playback of videos, photos, and games in 3D.
The Android 2.2 (2.3 upgradeable) phone has a lot of horsepower under the hood to help power its 3D graphics. Not only does it have a 1-GHz TI OMAP 4 CPU, but also dual-channel and dual-memory architecture for an experience LG claims will be the fastest of any smart phone on the market, whether you’re using 3D graphics or just surfing the web.
To help you create your own 3D content, the LG Optimus 3D has dual-rear 5-MP cameras that can shoot 720p video in 3D. An HDMI-out port will allow you to stream that content to an 3D capable TV so you can view it on the screen or TV.
We got a demo of the Optimus 3D and were intrigued by its capabilities. The thing that stood out to us most was the 3D button on the side of the handset that launches a unique 3D user interface to help you navigate to content. Including its own 3D menu in addition to the Android desktop definitely makes the whole 3D feature more useful.
The quality of the glasses-free 3D itself was acceptable, but not mind-blowing. Images had some depth to them, but they didn’t stand out like they do on Toshiba’s glasses-free notebook.
Overall, we think the 3D is a differentiator, but it’s not going to rival anyone’s 3D notebook or home theater. The Optimus 3D will ship in the second quarter with pricing and carriers to be announced later. Because it uses HSPA+ for data, you can expect it to end up on either T-Mobile or AT&T in the U.S.