By the close of 2011, the Windows Phone marketplace had an offering of around 50,000 apps. While this is no small number, it still pales in comparison to Apple's half a million apps--and Microsoft knows it. By the launch of Windows Phone 8, they're promising up to 100,000 apps in the Marketplace. Some of the more prominent ones include Skype (PocketNow says it will be integrated into WP8, while Paul Thurrott says
it will be "a separate but better app, and not integrated into the OS"), Local Scout (now with personal recommendations), and new "lens apps" for the camera, allowing users to have a more powerful experience.